Visual identity for a sports orthopedist who is breaking new ground.

  • Client SportsDoc / BalletDoc®

  • Sector Health

  • Engagement Naming, Branding, Web Design

Laptop showing the BalletDoc website with a ballerina on pointe shoes.

The Project

Under the name SportsDoc, Dr. Gernot Willscheid runs a practice for non-surgical orthopedics.

We supported the naming and created a corporate design that deliberately sets itself apart from conventional medical practices. The result is an aesthetically high-quality identity that reflects the doctor’s standards of quality. The main target group is athletes and dancers.

Logos of the two brands SportsDoc and BalletDoc side by side.
Smartphone on a rock showing the BalletDoc website with a ballerina.
Hand holding a grey SportsDoc business card above a stone.
Laptop showing the SportsDoc website with a portrait of Dr. Gernot Willscheid.
Smartphone on a rock showing the SportsDoc website of Dr. Gernot Willscheid.