Good branding and storytelling bring inner values to life—and make the improbable possible.


We start where others stop—with your goals. We begin by listening, asking the right questions, and understanding your project inside and out. Along the way, we reveal blind spots and unlock new perspectives. Then, together, we map the way forward—to turn your goals into reality.




What we do
Your dream, our creativity. Together, we move hearts and push boundaries.
No matter how steep the path, we’re by your side—step by step, all the way to your goal. Together, we’ll develop your project, refine your message, design your brand, and tell your story in a way that captures hearts and markets—both online and offline. Get ready for the adventure of the future!
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Brand Strategy
- Brand identity
- Target audience analysis
- Brand messaging
- Employer Branding & Culture
- Communication strategy
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Brand Design
- Corporate Design
- Rebranding
- Logo & Typography
- Color concept
- Visual Language & Key Visual
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Brand Experience
- Corporate Publishing
- Editorial Design
- Campaign Design
- Events & Social Media
- Storydoing & Agenda Setting
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Brand Content
- Storytelling & Copywriting
- Sponsored Content
- Investment Writing
- Media Work
- Workshops & Moderation
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Brand Interaction
- Web Design & Development
- User Experience Design
- User Interface Design
- Statamic Development
- Hosting & Monitoring
Our values
We follow 10 guiding principles—and they’ll keep you on track, too.
Competition, regulations, scarce resources: as your travel companions, we show you how you can break out of your limitations. Together, we will move mountains.
You are bombarded with offers on all channels. Don’t be blinded by glitz and glamor. We think entrepreneurially like you and navigate you straight toward your goals.
In the beginning is the word, the right word—at the right time, in the right place. That means: skip the fluff and ditch the clickbait if it undermines your credibility.
Nobody can play at every party. So choose your gigs wisely. When you know your strengths, saying no becomes your greatest power. We help you focus your resources—where they truly count.
Respect your history and the trailblazers who laid the foundation for your success. Only those who know their roots—and stand firmly by them—appear authentic and convincing.
Competition is part of business. But never abuse your strong position—whether with employees, suppliers or customers. Turn opponents into allies.
Deliver on your value proposition—and don’t switch suppliers over petty reasons. Your authority is built on integrity. Only strong partnerships can weather any crisis.
Excellence requires top performance and quality thinking. If you cut fees and steal ideas, you’re stealing your own chances of success. Think investment, not cost.
Don’t blame others for setbacks or bad luck. And don’t juggle with polished numbers—blending always backfires in branding. We’ll show you how to turn a defeat into a win.
Be grateful for what you’ve achieved—don’t get distracted by competitors or other industries. Not every flashy campaign pays off. Have the courage to stand out and be different.
Our team
Every day, we give our best to make your project shine.
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Thomas Aerni
Partner & Lead Strategy
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Roman Albertini
Partner & Lead Design
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Stephan Lehmann-Maldonado
Partner & Lead Content
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Michael Aerni
Partner & Lead Digital
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Linda Albertini
Design, Illustration
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Cora Beck
Design, Photo, Film
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Elvis Otavalo
Social Media, Content
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Giorgia Koller
Content, Administration
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Markus Baumgartner
Chairman
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Markus Siegenthaler
Senior Consultant
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Albin Kirchhofer
Creative Mentor