New campaign positions the Swiss printing industry for long-term success.

Print is greener than its reputation. We communicate the facts with creative flair.

Paper is a natural product and has always been “plant-based”. No other medium is as easy to recycle. Yet print often gets a bad rap. We support dpsuisse, the association for visual communication, in positioning the Swiss printing industry for the future—shining a light on the ecological benefits of paper. To this end, we analyzed the starting point and developed a power package of measures tailored to different target groups.

Long story short: the shift in perception has begun.

A campaign opens eyes and creates new perspectives.

The Swiss printing industry does not harm the forests, it cares for them. To make this clear, we launched the “Green” campaign. We gave the “Printed in Switzerland” quality seal a fresh green makeover, crafted messages for decision-makers - and rolled out advertisements, posters and a newspaper. Our campaign dispels myths and tells the exciting story of why the industry is an ecological pioneer. We’re proud to have supported the printing industry for 10 years!