E² Magazine, Living with Renewable Energy

IWB’s magazine “E2” is a leading voice on energy issues in Basel.

The newly redesigned magazine features numerous people speaking and appearing in photos, making technical topics more human and accessible. The layout follows a narrative structure with articles focused on facts, emotions, or opinions. IWB consistently links the articles to its social media channels, where the content is expanded with videos.

For most people, energy supply is a topic of little interest. However, the subject offers many points of connection that appeal to readers with diverse interests. Particular attention is paid to people who are actively engaged with the topic of energy and want to learn more about it, especially homeowners who, for example, need to replace their heating systems.