Repositioning, rebranding and fresh website boost direct bookings.
-
Client Hyve
-
Sector Tourism
-
Engagement Strategy, Branding, Website
The Project
The YMCA Youth Hostel in Basel is aging. We’re making it fit for the future.
From a dusty hostel to a trendy breeding ground for innovation and entrepreneurship: together with the management, we developed Hyve—a strong brand for a unique concept: hotel, hostel, coliving and coworking space under one roof. We guided the transformation process and created a brand identity including a website. The Hyve ecosystem offers digital nomads and world changers a temporary home.
Digital Experience
New website drives impressive growth
Direct bookings? With the old website, the hostel rarely saw any—and conversions were low. Our solution: a user-friendly, intuitive user experience combined with a clean and distraction-free design. The result speaks for itself: direct bookings increased by an impressive 75 percent. These numbers prove that better user guidance and stylish design resonated with the target audience—and that a smart pricing strategy is driving success.
Experience the ambiance. The virtual tour through the Hyve inspires and motivates you to book directly. Compelling photos often make all the difference.
The significant 75% increase in direct bookings speaks for itself. Comm-unity is an excellent partner and expert. And the collaboration was a lot of fun. Highly recommended.
Convenient booking. Reserve a room? The fixed booking button makes it easy—for higher conversion and more satisfied guests.
Room selection. Every room at the Hyve is unique. And the variety is great: there is a room for every need—and almost every budget.