Hotel ODELYA – 1,000 ideas for a 3-star hotel. And countless new experiences of happiness in Basel.

A hotel that wants a future must build it for itself – and give itself a modern look.

In connection with the construction of a new seminar building with a restaurant, Bildungszentrum 21 commissioned us to design its brand identity. The result is a multi-layered corporate design that captures the character of the location.

How can an aging educational center be transformed into a design hotel with a heart?

In the heart of Basel stood the Bildungszentrum 21, now known as the Hotel ODELYA, a 3-star hotel with a historic main building, nestled within the city’s largest privately owned park open to the public. How do you prepare such a legacy for the future? How can you start a new chapter without severing your roots?

What sparks innovation? In this case, it was architects who gave the seminar building a facelift. Reason enough to give the hotel a complete makeover.

Burckhardt+Partner Architects designed a new conference center with a restaurant. This gave us the opportunity to refresh the entire brand identity without discarding our proven strengths. It soon became clear that a new name and a comprehensive rebranding—including branding and corporate design—were needed to prepare the hotel for the future.

We created a marketing campaign that bridges the past and the future: the launch of the ODELYA Hotel.

The very name ODELYA evokes the image of an oasis. We created a corporate identity that not only looks striking but also delves deeply into the hotel’s history and surroundings. Every detail – from the naming and logo to the color palette, visual language, and website – reflects a blend of tradition and innovation. It’s well worth experiencing the unique character of the hotel and its surroundings.