From start-up to star through branding and content strategy

From the beginning to the breakthrough

When BB Wertmetall was still in its infancy, we helped publicise its vision in the media for the first time. Rather than running individual campaigns, we focus on a long-term content strategy based on the company’s values: we have a thorough understanding of the brand, its tone and its messages, which enables us to quickly and effectively develop content, advertorials and banners that are in keeping with the brand – across channels that are relevant to the target audience.

From abstract to concrete

Face-to-face consultations remain essential for convincing customers of the benefits of precious metals. To support external intermediaries, we have developed product folders containing fact sheets on various products. Each intermediary can add their business card to these. Traditional advertising and editorial content raise awareness of BB Wertmetall – and foster an understanding of the subject through edutainment.

A performance that builds trust

A cohesive brand identity stems from a deep understanding of the subject matter. Drawing on this knowledge, we have developed and implemented the corporate design across various channels. BB Wertmetall has grown significantly over the years – and we are convinced that the best is yet to come.